The Problem
In 2020, as the world grappled with the COVID-19 pandemic, Memorable, an event management company, faced unprecedented challenges that threatened the core of its business operations. The pandemic's restrictions on gatherings and events forced the company to rethink its traditional, in-person event management model. Recognizing the need to adapt to the changing environment and to cater to a younger audience with high digital consumption habits, Memorable decided to digitize part of its business. This strategic pivot aimed not only to navigate the difficulties posed by COVID-19 but also to innovate within its business model to stay relevant and accessible in a rapidly evolving digital landscape.
Proposed solution
As a response to these challenges, Memorable proposed the creation of a marketplace app designed to sell event tickets, marking a significant shift towards digital solutions in the event management industry. This platform serves as a gateway for other promoters to join and sell tickets for their events, effectively expanding Memorable's service offerings and reach. By leveraging technology, the app facilitates a seamless, efficient, and accessible ticket-purchasing experience for a digitally savvy audience. This solution addresses the immediate need for social distancing measures and positions Memorable as a forward-thinking player in the event management sector, ready to meet the demands of a younger, more technologically inclined demographic.
